Cyber Monday is a lucrative day for retailers. According to Adobe Analytics, which measured transactions from many popular online retailers in the United States, consumers spent an average of $11 …
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Cyber Monday is a lucrative day for retailers. According to Adobe Analytics, which measured transactions from many popular online retailers in the United States, consumers spent an average of $11 million per minute between 11 p.m. EST and midnight EST on Cyber Monday in 2019. And it wasn’t just the final hour of Cyber Monday that proved popular, as total sales in 2019 increased by roughly 19 percent compared to Cyber Monday a year prior.
The internet has made holiday shopping easier than ever, and retailers capitalize on that convenience every year on Cyber Monday. Savvy consumers recognize there’s great deals to be had on Cyber Monday, but the popular shopping holiday also marks a great time for cyber criminals to target unsuspecting online shoppers.
Holiday shoppers spend more time and money buying gifts online every year, so before the buying season begins it’s wise for shoppers to consider a few strategies for shopping safely this Cyber Monday.
Cyber Monday is a popular shopping holiday. Cyber Monday shoppers should be as cautious about cyber criminals as they are excited about finding great gifts for their loved ones.